Tag - Gestalt Theory

G is for the 4 Laws of Gestalt Theory (In Relation to Design)

Gestalt theory is the theory that the brain automatically and unconsciously simplifies, arranges, and orders objects the eyes see. Four of the Gestalt Laws are of interest to designers, and they are proximity, similarity, continuity, and closure.


Objects that are close together are perceived as belonging to the same group.


Our brains group together objects that have similar properties.


Our eyes will follow the direction of a line.


Our mind fills in the gaps of shapes that are not visually complete.

Just a short post today 😉

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