W is for the Works-Every-Time Layout

The Works-Every-Time Layout works because it is set up for people who read from left to right and top to bottom. It is a great technique for creating a functional and quick design.

Here are the parts that make up the Works-Every-Time Layout:

Create generous margins around the outside edge of your design.


Depending on the size and function of your design, create columns. Make sure these columns also have margins between them!


Position the visual at the top of the layout. This will naturally capture the audience’s eye first.


If you need a caption for your visual, place it below the visual.


The headline should come next and be big! After the visual, it should be next to catch the audience’s eye.


Next, place your copy. This is where having multiple columns becomes important.


Tags should be placed in the lower right corner. Tags are things such as a logo, slogan, URL, phone number, etc.

About the author

Leetah Begallie

Leetah is a writer and graphic designer who lives on Vancouver Island in Beautiful British Columbia. She enjoys reading, hiking, and spending time with her husband (Matt), her dog (Isla), and her three pet rats (Avi, Lily, and River).

She writes mostly fantasy but enjoys tying in other genres to her stories.

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